I design digital products that work under pressure & real-time constraints.
I’ve spent recent years as Product designer working on tools for professionals in the TV & Broadcast industry. I love working with complex information, real-time data, and demanding workflows.
Graphics Templates Catalog
A searchable, multi-filter library of 150+ ready-to-use broadcast graphics templates designed to take users from browsing to a customized, on-air-ready graphic in minutes.
Keyframes Editor
A UX proposal for expanding Viz Flowics from two-state transitions to a three-phase Enter, Active, Exit animation model.
Assets Library
One shared cloud library for logos, backgrounds and media, designed end to end. Launched at NAB 2022 and reused across the whole platform.
Graphics inside the Newsroom
Designing the Viz Flowics MOS plugin: one interface that lives inside nine newsroom systems, each with its own space, rules and quirks.
Senior UI/UX Designer
- Redesigned the Viz Flowics template catalog for NAB 2024: a visual, streaming-style catalog of 150+ templates with search, filters and live preview, so users start from a ready graphic instead of from scratch.
- Proposed an Enter / Active / Exit animation model, after benchmarking After Effects, Loopic, Viz Artist and Singular, to bring loops and keyframes without breaking existing templates. Approved for phased implementation.
- Designed navigation, controls and states for the Viz Flowics MOS plugin, which lets journalists add live graphics to their stories without leaving their newsroom system (9 supported).
- Worked with engineering on the suite-wide design system: components, design tokens, patterns and documentation.
Product Designer
- Designed the Assets Library end to end, a shared cloud library for logos and media. Launched at NAB 2022, where I demoed it live, and reused across the platform as a design system picker.
- Worked with the Lead Designer, the CTO and peers through design reviews, and with engineering through handoff.
Product Marketing Designer
- Sole marketing designer: liaison with the agency that led the Flowics rebrand, then applied and extended the new brand to the pieces the agency didn’t cover.
- Redesigned the company website (WordPress) on the new brand, adapting existing templates and building new ones as needed.
- Designed sales decks and campaigns that translated product features into clear visual narratives.
- Worked directly with the CEO and cross-functional teams on product and brand communication.
UI/UX Designer - Creative Services
- Delivered end-to-end design solutions for client projects on the company’s SaaS platform.
- Adapted platform capabilities to different contexts, bridging product features and real-world use.
- Identified reusable patterns that improved internal workflows across projects.
Open to product design roles focused on complex, professional software.
Based in Argentina (GMT-3) · Fluent English (written & spoken)