Alejandro Ferrero

Based in Argentina (GMT-3) · Fluent English (written & spoken)
ferreroalejandro404@gmail.com · linkedin.com/in/ferrero-alejandro · aleferrero.com

Summary

Senior Product Designer with 10+ years years designing tools for professionals working with complex information, real-time data, and demanding workflows. From dashboards to broadcast and live-streaming systems.

Experience

Senior UI/UX Designer

2023 - 2026
Vizrt - B2B SaaS (Live TV & Interactive Content)
  • Led creation and evolution of UI components, patterns, and guidelines for scalable, consistent experiences across products.
  • Designed and maintained reusable components, improving efficiency across design and development teams.
  • Contributed to a design system adopted company-wide, enabling faster, more cohesive product development.
  • Collaborated with product managers and engineers to translate complex requirements into user-centered solutions.
  • Improved accessibility and usability standards across multiple products.

UI/UX & Product Marketing Designer

2020 - 2023
Flowics - B2B SaaS
  • Worked directly with the CEO and cross-functional teams on product and brand communication.
  • Designed and maintained the company website, aligned with business goals.
  • Produced visual assets for marketing campaigns and digital communications.
  • Translated complex product features into clear visual narratives for diverse audiences.

UI/UX Creative Services Designer

2013 - 2020
Zauber - Consulting
  • Delivered end-to-end design solutions for client projects on the company's SaaS platform.
  • Designed tailored interfaces based on client requirements and use cases.
  • Adapted platform capabilities to different contexts, bridging product features and real-world applications.
  • Identified reusable patterns, improving internal workflows across projects.

Core Skills

UX Design · UI Design · Interaction Design · Design Systems · Product Thinking · User Flows · Wireframing · Prototyping · Figma · Adobe Creative Suite · Git · VS Code

Education

Graphic Design Degree - Universidad de Buenos Aires (UBA)